I’m watching a presentation by Accenture trying to convince us that we need them to rethink our long-term content strategy. One slide suggests that in the 1930s 80% of all work followed standard processes and rules. Today 80% of all work requires judgement and flexibility – stressing the importance of good content to enable good judgement. If correct, this begs the question, why do we spend so much time, effort, and money stressing development of processes? Wouldn’t we get a better payback by focusing on the judgement side of work? If only 20% of my work even lends itself to process-oriented decision making, then most of my work is custom, one-offs. That suggests I’d be better off developing my ability to work with knowledge than trying to develop processes that optimize just 20% of my work.